The question is, how are you going to do it? The key is to make sure that you compose quality blog posts. You can do that with good copywriting techniques. Don't worry, you don't have to be as skilled as Mark Twain to write an engaging copy. Writing for a blog is definitely much simpler than writing technical papers for school. It's more natural and personal, something anyone can do. It may notinstantly boost the rank of your blog, but it's a sustainable way to maintain the credibility and quality of your site.
Here are seven techniques to write quality blog posts that can help you hold the attention of readers and keep them coming back for more.
BE AN EXPERT
If you're going to write about a topic, make sure you have a good grasp of your choice of subject. Following trends isn't wrong, but it'll be silly to write something you barely understand. It can go wrong in so many ways such as committing a technical mistake or commenting on a sensitive issue. But if you truly want to write about the topic, do ample research that no one can fault you. It's better to stick to your area of expertise and find trends in your field. You can write a concrete analysis and a comprehensive article if you have an extensive knowledge on it.USE BULLET POINTS
The internet bombards the users with so many information at once. Readers usually resorts to scanning articles instead of reading thoroughly. Using bullet points help present ideas and information in an easy-to-digest manner. Thus, making the post scanable. It's easier in the eyes than reading blocks upon blocks of paragraphs. It will be better if you'll highlight the first sentence or use a header to emphasize on each point.HUMANIZE
Include a touch of humanity to your blog posts to make them more relatable. It's not wrong to talk about yourself as long as you make sure that it's not excessive. People are still debating about this issue. But you see,humanizing your blog posts can help your readers know who you are. To humanize means to give your blog a character, to give its own color. However, to humanize doesn't mean you only have to talk about you. Talk about other people. Relate your topics to real individuals so you can illustrate your point well.USE THE FIVE MOST PERUASIVE WORDS
You must never oversell, but it doesn't mean you can't persuade. When you use persuasion in writing, you compel readers to listen to you. The five most persuasive words in the English language are you, free, because,instantly, and new. It actually has a scientific explanation to it, and many studies support the factuality of this theory. These words have a great power in influencing readers in their decisions.BE HUMUROUS
Everything is made more interesting when presented with humor. To make your post an enjoyable read, don't hesitate to make puns or to insert a witty line. Humor perks up readers and stops the article from being too serious. Humor holds a great power over the audience. Just think of a movie that you don't necessarily find good, but a humorous scene makes you hate it less.TALK TO YOUR READERS
There's no greater way to connect to a reader than talking directly to them. But blogging isn't a face-to-face conversation, so how can you directly talk to readers? The answer is by using the word you. As previously mentioned, the word You is a powerful tool to make people listen. The readers will feel as if you're talking to them personally, that the article is written for them. It makes readers believe your knowledge of their existence. When You is used in the blog post, there's an impression that an actual conversation between blogger and reader is happening.REVISE. REVISE. REVISE
No one wants to read an article peppered with grammatical mistakes. No matter how the good the topic may be, no reader can tolerate so many mistakes. This is why the need for revisions is emphasized. This is why bloggers need to proofread their works even though there's no teacher who will put red marks all over their writing. No one writes a perfect draft the first try. Revisions will give your blog posts their much needed boost to perfection.Copywriting for blogs can be tricky. A blog post can't be too long that no one will be inspired to read it, but it can't be too short that it will lack necessary information. But with the writing techniques to back you up, writing a compelling blog post is possible at all times.
About the author:
Paige Donahue is a writer for a rush essay service. On her free time, she blogs about writing at The Very Last Paige and looks at cat photos.
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