Even if you have awesome content but without readers that is useless. So a blogger has to always focus on readers.
So if you are writing a great article.
Then you must follow some SEO tips for your article's visibility on search engine.
The visibility on search engine give your blog a lots of organic traffic.
So consider these very basic things while posting an article on your blog.
TITLE OF YOUR POST
The first impression. Any reader will read the title first. After reading the title the reader will decide to read it or not. So keep in your mind that your title should be- Short
- Easily Understandable
- Describing your article
HEADINGS
Now you must use h3, h4 tags for the headings of your post. h3 is for main headings and h4 is for subheadings under main headings in your article.
- Type your whole article
- Click on HTML from the top menu
- Now before the starting of your main heading add <h3> and at the end of the heading add </h3>
- Do the same for subheadings with <h4>
USING APPROPRIATE IMAGES
A Image can speak thousand of words on itself. So if you want to hold your reader on your blog you must use appropriate and relevant images related to your article. But only inserting images on your article is not enough you have to optimize your images with Search Engines also. So the rules you must follow with images are:
- Use appropriate names for your images. Instead of using image1, image2, pic1, pic2 you should use relevant names. Like for a image of elephant with ball you must name your image like
elephant-with-ball.jpg
- Using alt text and title text. When you insert image on the blog go to HTML by clicking HTML from the top menu and then you will find code like this
<img border="0" height="242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhon6HN7kMyjYupyjLkaOwXiIQNnSXt3pl2bAMoSwzP0LtilVJVHgdPUJetjRE-vp-6gYkx8NJMA7m80ND7wRHL2N4Bz04xYAJAL1iWT8zhNXp3gECe9rLyUPOocO79S8oITyQbZQs69l0w/s320/how-to-blog.jpg" width="320" />
Change the html code of your image by adding alt and title text like this
<img alt="ADD YOUR ALT TEXT HERE" border="0" height="242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhon6HN7kMyjYupyjLkaOwXiIQNnSXt3pl2bAMoSwzP0LtilVJVHgdPUJetjRE-vp-6gYkx8NJMA7m80ND7wRHL2N4Bz04xYAJAL1iWT8zhNXp3gECe9rLyUPOocO79S8oITyQbZQs69l0w/s320/how-to-blog.jpg" title="ADD THE TITLE TEXT HERE" width="320" />
alt text
It is the text what will be seen if your image won't load properly. Web crawler index the images on internet by alt text so it is very important to add relevent alt text to the images.
title text
This is the text which is visible when you take the pointer above the image.
PERMALINK
Now if the heading of your post is very short then you don't need to bother about this. But if the heading is too long the you should use a custom permalink. From the write side menu click on permalink and customize your permalink with all the important keywords. For example the heading of this post is little long so I customized it's permalink as
things-while-posting-for-better-search-rankings
- Your link should contain all the important keywords
- Link should not be too long; it should be short
LABELS
From the right menu click on labels and add some appropriate labels separated by commas.
SEARCH DESCRIPTION
This is what we see in google search results under the link of the post.
So don't forget to add this to your post. It should be of 2,3 lines and should contain the major keywords of your post.
FINAL WORDS
These are some basic things can give you a good search engine rankings. But if you will start exploring and thinking you will find more. So just keep learning and keep exploring.
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