How To Increase Website Traffic

So you've had a website designed or maybe you built it yourself, but now you want to know how to get more visitors. You're not alone, all website owners face the same question at some point and there's a few answers.

Ideally you would design your website after you have researched how to increase traffic, but most don't and it's not the end of the world if you haven't.

The reason for building after researching is because the way a website is built can help with how it ranks on search engines, this brings us to our first trick to increasing traffic.

SEO

Short for search engine optimisation, SEO is the technique of getting a website ranking high on search engines such as Google, Yahoo, Bing, etc.

There are a lot of different processes which can help raise a website's ranking for specific keywords such as,

• On-site SEO - Placing keywords, meta descriptions and title tags into your website tells search engines exactly what your website is about and what it should rank for. Of course your competitors will also be doing this, so it's about knowing which keywords to target.
• Backlinking - The more links coming into a website, the more authority and better ranking it will generally get. Over the past few years having links from relevant sites, in unique places such as post content has become more valuable.
• Social Media - There are two major benefits from spending time building your Facebook and Twitter accounts. The first is related to SEO, while the second we will come to next. The more likes, retweets, etc a website gets, the more relevant search engines will believe it is to other searchers.

SOCIAL MEDIA

Growing your Facebook, Twitter, Youtube or any other social media account will give you a base of people to market to. Every time you post an article, release a product or have a special deal on, you will be able to alert more people to it.

Without growing this base, you will be starting from scratch every time and hoping search engines rank your post or page high on the results page.

RELATIONSHIP BUILDING

No matter how big or small your business may be, it's important to build the right relationships in order to grow your website.

Whether you're a Scottish SEO company or local electrician, having a good relationship with others in your industry can offer great benefits such as increased referrals, links into your site and more.

PUBLIC RELATIONS

A common misconception about digital marketing is that it's separate to other marketing techniques. This has never been further from the truth as it is today.

PR works hand-in-hand with digital marketing and when used properly it can reach a whole new audience not available through online methods.

Some people don't use social media very much, while others won't trawl search engine results, but they might read the newspaper giving you another opportunity to reach them.

CONCLUSION

These are just some of the ways which you can increase traffic into your website, however there are many more.

Some of the most effective methods are the newest and most innovation techniques, so think outside the box when trying to grow your website's traffic.